PROJECT: Brochure for Institute of Culinary Arts and Food Service as part of the creation of a brand identity

TEAM: B+C Design

An institute with the food and beverage industry in mind run by the Pancake House Group with Far Eastern University.

The logo determined the tone and the design directions of the communication materials—a contemporary, geometric design rendered in bright colors.

HEADLINE: Make your move.
SUBHEADING: You brought the heat, now get into the kitchen and the dining hall!

BODY COPY:
Here’s the best thing to learn—your future really does begin with you. The spark of ambition, the flash of a dream. You are everything you need to succeed. The drive to evolve is right at your fingertips. Time to seize the day and get your hands dirty.

At the Institute of Culinary Arts and Food Service (ICF,) a passion for food and service fuels a dedication to excellence. We transform spirited and committed individuals into accomplished and professional chefs and food service practitioners through eclectic and hands-on learning experiences. This is our way of engaging with society—A Beter Kitchen, A Better World.

HEADLINE: Build it Up

SUBHEADING: Essentials of the Institute of Culinary Arts and Food Service

COPY: At the Institute of Culinary Arts and Food service, you live your education. It is not only learning how to put good food on the table but actively changing the world beyond the kitchen. What better way is there to touch people’s lives but through stomachs?